Free Tool
To calculate gym revenue, multiply your total active members by the average monthly membership fee, then add personal training and secondary income per member. This free gym revenue calculator forecasts your monthly and annual income in real time, accounting for member growth, churn, acquisition costs, and lifetime value so you can plan with confidence.
Average across all members, including those who do not use PT
Merchandise, supplements, drinks, and other ancillary sales
Percentage of members who cancel each month
How much you spend in marketing to acquire one new member
Projected members and revenue accounting for signups and churn
| Month | Projected Members | Monthly Revenue |
|---|
Enter your current total active membership count. This includes all paying members regardless of membership tier. If you are planning a new gym, enter your projected member count for opening.
This is the average fee across all membership types. If you offer multiple tiers (for example, $49 basic and $89 premium), calculate the weighted average based on how many members are on each plan. Most Australian gyms fall between $50 and $80 per month.
Divide your total monthly PT revenue by your total member count. This gives you the average PT contribution per member, even though only a portion of members use personal training. A typical Australian gym sees $5 to $15 per member per month when averaged across the full membership base.
This covers all non-membership, non-PT income: protein shakes, supplements, merchandise, towel hire, locker rentals, and vending machines. Divide your total monthly ancillary sales by your member count.
How many new members you sign up each month on average. This varies seasonally (January is typically the strongest month), so use your trailing 6-month average for the most accurate forecast.
The percentage of your total membership that cancels each month. A 5% monthly churn rate equals roughly 46% annual churn (compounded). Most Australian gyms sit between 3% and 7% monthly churn. Lowering this by even 1 percentage point has a significant impact on annual revenue.
Your total monthly marketing and sales spend divided by the number of new members signed. This includes advertising, referral incentives, promotional offers, and sales staff costs allocated to new member acquisition.
Monthly Recurring Revenue (MRR) is your membership fees alone — the predictable baseline of your business. Total Monthly Revenue adds PT and secondary income to give the full picture. Annual Revenue projects this across 12 months.
Monthly Revenue Growth shows whether you are gaining or losing ground each month based on the balance between new signups and churn. A negative number means churn is outpacing growth.
LTV (Lifetime Value) estimates the total revenue a single member generates over their entire membership. It is calculated as total monthly revenue per member divided by the monthly churn rate. LTV:CPA Ratio compares this lifetime value to your acquisition cost — a ratio above 3:1 is considered healthy for a gym business.
The 12-Month Forecast table projects your member count and revenue month by month, factoring in new signups and churn losses each period. Use this to plan staffing, equipment investment, and cash flow.
Want these numbers tracked automatically from your real data? VERVE Pulse connects to your gym's billing, booking, and marketing systems to calculate MRR, churn, LTV, and revenue forecasts in real time — no spreadsheets or manual inputs required.
To calculate gym revenue, multiply your total number of active members by the average monthly membership fee to get your Monthly Recurring Revenue (MRR). Then add secondary income streams such as personal training, merchandise, supplements, and drinks revenue per member. For annual revenue, multiply the total monthly figure by 12. Factor in monthly new signups minus churn (cancellations) to forecast growth over time.
A good total revenue per member for an Australian gym is between $75 and $120 per month, combining membership fees, personal training, and secondary spend (merchandise, supplements, drinks). Budget 24/7 gyms typically see $50–70 per member, while boutique studios and full-service gyms with strong PT and retail programmes can achieve $100–150+ per member per month.
A healthy Lifetime Value (LTV) to Cost Per Acquisition (CPA) ratio for a gym is at least 3:1, meaning each member generates at least three times what it costs to acquire them. Top-performing Australian gyms aim for 5:1 or higher. If your LTV:CPA ratio falls below 3:1, you should focus on either reducing acquisition costs, increasing revenue per member, or improving retention to extend member lifetime.
VERVE Pulse connects to your billing, booking, and marketing systems to calculate MRR, churn, LTV, and revenue forecasts in real time — powered by AI, built for Australian gyms.